Brian Ward

Director, Innovation
ChemPoint

Brian Ward is the Director of Innovation at ChemPoint, a Seattle-based marketing and sales company focused on revolutionizing the chemical and ingredients industries. For over 20 years Brian has leveraged technology to transform the way chemical customers discover, research, and purchase the products they need online. Brian’s passion is to help realize the potential of digital solutions to bring people and their experiences together for the benefit of advancing focused communities. Since 2013 he has been leading ChemPoint’s innovation focus to advance ChemPoint’s growth strategies through online capabilities. In his role, Brian is responsible for the development and execution of Customer Experience, E-Commerce, Digital Marketing Strategy, and Business Innovation.

Check out the incredible speaker line-up to see who will be joining Brian.

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Day Two – Thursday, October 29, 2020 Optimizing The Customer Journey Online & Offline

Thursday, October 29th, 2020

4:35 PM PANEL DISCUSSION: Ensuring the Website Enables the Customer to Make an Informed Decision

Today’s B2B customer is pressed for time, and requires a more detailed level of information to make a decision. By enhancing data and optimizing listings, you can get a leg up on the competition to get the conversion.

Panelists will discuss:

Offering more of what today’s B2B buyers are looking for, including detailed product information and visuals to support internal decision making with multiple buyer stakeholders
Crafting an easy to navigate experience, including feature-by-feature comparisons, filters and more to help B2B buyers evaluate solutions
Providing differentiated product information to stand out against the competition and get the sale
Becoming an authority to your customers using web content
Thinking through the post purchase process and driving repeat customer visits