B2B Online Chicago 2020

August 05 - 06, 2020

Chicago Marriott Downtown

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Brian Ward, Director, Innovation at ChemPoint
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Brian Ward


Director, Innovation
ChemPoint

Brian Ward is the Director of Innovation at ChemPoint, a Seattle-based marketing and sales company focused on revolutionizing the chemical and ingredients industries.


For over 20 years Brian has leveraged technology to transform the way chemical customers discover, research, and purchase the products they need online. Brian’s passion is to help realize the potential of digital solutions to bring people and their experiences together for the benefit of advancing focused communities.
 
Since 2013 he has been leading ChemPoint’s innovation focus to advance ChemPoint’s growth strategies through online capabilities. In his role, Brian is responsible for the development and execution of Customer Experience, E-Commerce, Digital Marketing Strategy, and Business Innovation.

Check out the incredible speaker line-up to see who will be joining Brian.

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Day Two: Optimizing The Customer Journey Online & Offline

Tuesday, April 21st, 2020

4:25 PM Afternoon Town Hall: Building Out Enhanced Functionality on Your Site to Drive Conversion

B2B customers are demanding more self-service options and technical functionality when it comes to online purchases. By adjusting various levers for conversion, and moving the conversion rate by a fraction of a percentage, you can experience an immediate impact on revenue. Participate in this interactive town hall session to find out how eCommerce experts both on and off-stage are increasing conversions, including:

  • Designing a roadmap to prioritize different features to add to your website that increase conversion rates
  • Creating more functionality for workflows and approvals
  • Adding more robust account management functionality that B2B buyers are demanding
  • Linking accounts to internal sales reps to support your personalization and conversion efforts

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