B2B Online 2020

April 20 - 22, 2020

Chicago Marriott Downtown

Brian Ward, Director, Innovation at ChemPoint
ChemPoint Logo

Brian Ward


Director, Innovation
ChemPoint

Check out the incredible speaker line-up to see who will be joining Brian.

Download The Latest Agenda

Day Two: Optimizing The Customer Journey Online & Offline

Tuesday, January 1st, 2019


4:25 PM Afternoon Town Hall: Building Out Enhanced Functionality on Your Site to Drive Conversion

B2B customers are demanding more self-service options and technical functionality when it comes to online purchases. By adjusting various levers for conversion, and moving the conversion rate by a fraction of a percentage, you can experience an immediate impact on revenue. Participate in this interactive town hall session to find out how eCommerce experts both on and off-stage are increasing conversions, including:

  • Designing a roadmap to prioritize different features to add to your website that increase conversion rates
  • Creating more functionality for workflows and approvals
  • Adding more robust account management functionality that B2B buyers are demanding
  • Linking accounts to internal sales reps to support your personalization and conversion efforts