B2B Online Virtual Event & Expo

October 28 - 29, 2020

Online

11am ET - 5:30pm ET

Brian Ward, Director, Innovation at ChemPoint
ChemPoint Logo

Brian Ward


Director, Innovation
ChemPoint

Check out the incredible speaker line-up to see who will be joining Brian.

Download The Latest Agenda

Day Two – Thursday, October 29, 2020 Optimizing The Customer Journey Online & Offline

Thursday, October 29th, 2020


4:35 PM PANEL DISCUSSION: Ensuring the Website Enables the Customer to Make an Informed Decision

Today’s B2B customer is pressed for time, and requires a more detailed level of information to make a decision. By enhancing data and optimizing listings, you can get a leg up on the competition to get the conversion. 

Panelists will discuss:

  • Offering more of what today’s B2B buyers are looking for, including detailed product information and visuals to support internal decision making with multiple buyer stakeholders
  • Crafting an easy to navigate experience, including feature-by-feature comparisons, filters and more to help B2B buyers evaluate solutions
  • Providing differentiated product information to stand out against the competition and get the sale
  • Becoming an authority to your customers using web content 
  • Thinking through the post purchase process and driving repeat customer visits