B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Bridget Kulla


Senior Digital Marketing Manager
James Hardie Building Products

Day Two: Revolutionizing the Customer Experience


3:10 PM Panel Discussion Remix: 5 Easy Steps To Optimize Performance And Boost Site Effectiveness

Whether you’re updating a legacy site, revamping or launching an all new site, it’s always a good time to think about performance optimization. Hear from eCommerce executives who have worked through multiple digital transformations to share their approaches to site performance optimization for increased conversions. Gain how to’s and lessons learned, including:
  • A sharing of testing best practices and what has made a material impact on your site features or functionality 
  • The most challenging aspects of an eCommerce revamp and how to come together as a team to overcome them
  • Listening to customers to know what aspects of the site need to be optimized, and direct impact results of connecting more with the customer
  • What to do if customers do not respond to new optimization 


Check out the incredible speaker line-up to see who will be joining Bridget.

Download The Latest Agenda