Bruce Richards | B2B Chicago

B2B Chicago 2025

April 28 - 30, 2025

Chicago Marriott Downtown

Bruce Richards

Head of Industry Strategy, Consumer Goods Adobe

Bruce Richards joined Adobe in 2018 and leads Industry Strategy for Consumer Goods. With 20+ years as an executive leader in the Retail and Consumer Goods industries, he is responsible for establishing Adobe’s industry specific point-of-view and go-to-market strategy.

Bruce specializes in customer experience, digital strategy and marketing and works with Adobe’s clients to help them establish best-in-class strategies and align the right solutions to those strategies. He has a wealth of experience in marketing and customer advisory roles having led client services in several consulting and marketing services organizations working with some of the world’s largest retailers and brands including Macy’s, Estee Lauder, Bloomingdale’s, Biersdorf, CVS/pharmacy, and Hanes.

Check out the incredible speaker line-up to see who will be joining Bruce.

Download The Latest Agenda