Caleb Bryant

More frequently than not, B2B commerce buyers are vetting sellers based on not only product specifications, pricing, and other traditional factors, but on the digital experiences they deliver. B2B customers are less inclined to spend company dollars if they must navigate convoluted manual processes, endure prolonged wait times or wrestle with outdated systems.

To win in the new B2B environment, companies need to anticipate what their customers need—and then deliver it ahead of competitors. Deloitte Digital conducted a study of more than 500 B2B executives at U.S. companies and discovered that 77% of B2B commerce executives agree that digital transformation is critical to their company’s success. 

Join Deloitte Digital, Freeman, and Salesforce to learn about the four B2B commerce trends that lead to stronger customer relationships all around: higher satisfaction, stronger spending, better retention, and deeper trust.