B2B Chicago 2024

May 06 - 08, 2024

Chicago Marriott Downtown

Carl Lafleur

E-commerce Strategist O2 Commerce

Carl Lafleur, e-commerce strategist at O2 Web, has over 10 years of experience in marketing management, e-commerce, and email strategy. His expertise spans B2B, B2C, and D2C, with a deep mastery of platforms like Shopify, Salesforce, Klaviyo, Bloomreach, and Zaius. With his proficiencies in Google Analytics and Google Tag Manager, he works to optimize the digital performances of his clients to enhance their business performance.

Monday, May 6, 2024: Day One

10:50 AM Workshop 2: Why is Personalization So Darn Hard for B2B

Are you getting lost trying to find opportunities for personalization through thousands of SKUs and multiple categories? Join us in this workshop where we'll demonstrate how to harness your data effectively to craft scalable, revenue-generating digital experiences. Delve into real-life success stories from industry leaders like HD Supply, Sonepar, and Global Industrial for actionable insights you can apply immediately.

Check out the incredible speaker line-up to see who will be joining Carl.

Download The Latest Agenda