B2B Online 2020
April 20 - 22, 2020
Chicago Marriott Downtown
Carl Persson
Director, Product Management & Catalog Operations
PartsSource
Check out the incredible speaker line-up to see who will be joining Carl.
Download The Latest AgendaDay Two: Optimizing The Customer Journey Online & Offline
Tuesday, January 1st, 2019
4:25 PM Afternoon Town Hall: Ensuring the Website Enables the Customer to Make an Informed Decision
Today’s B2B customer is pressed for time, and requires a more detailed level of information to make a decision. By enhancing data and optimizing listings, you can get a leg up on the competition to get the conversion. During this interactive town hall session, digital leaders both on and off-stage will answer your burning questions to help you optimize your website, including:
- Offering more of what today’s B2B buyers are looking for, including detailed product information and visuals to support internal decision making with multiple buyer stakeholders
- Crafting an easy to navigate experience, including feature-by-feature comparisons, filters and more to help B2B buyers evaluate solutions
- Providing differentiated product information to stand out against the competition and get the sale
- Becoming an authority to your customers using web content
- Thinking through the post purchase process and driving repeat customer visits
5:10 PM 7th Inning Stretch and Interactive Tabletop Discussions: Speeding Up the Process of Getting Products on Your Website to Increase Your Product Assortment
Stretch your minds and your networks during this discussion based session. Share lessons learned and best practices with your peers to add to your list of actionable takeaways to implement on your return.
Topics of discussion:
- Enriching product data with images and specifications to provide the level of detail B2B buyers expect
- Knowing when PIM is sufficient and how to best enhance it with more dedicated resources or third parties
