Carlos Camacho | B2B Online Chicago

B2B Online Chicago 2025

April 28 - 30, 2025

Chicago Marriott Downtown

Carlos Camacho

Senior Manager Global E-Commerce Bausch + Lomb

Day 1: Bridging Digital Innovation & Preparing For The Next Generation Of Buyers

3:00 PM Workshop 16: Data Visualization for Decision Makers: Crafting Actionable eCommerce Dashboards

Learn to design and implement executive-level dashboards that provide clear, actionable insights into your eCommerce operations. 

3:50 PM Mentor/Mentee – Meet ups

Connect with your Mentors/Mentees early at the event and exchange some info 😊 

Day 2: Synergy in Action: Unifying B2B Operations for Digital Success

4:10 PM Playbook Presentation: Transforming Customer Experience: Account Dashboard Vision

This presentation showcases strategies for developing a comprehensive customer account dashboard that will transform how B2B purchasers, and partners interact with the company. The dashboard aims to break down organizational silos by aggregating data across various touchpoints into a unified, personalized platform. This initiative will evolve from basic account management to advanced AI-driven self-service capabilities, ultimately creating a competitive advantage through enhanced customer satisfaction and engagement.


What the Audience Would Learn

·       How centralized customer dashboards can create a "360° view" of customer touchpoints

·       Strategies for breaking down organizational silos through integrated digital platforms

·       Methods for designing personalized experiences for different user personas

·       A practical roadmap for phased implementation of enterprise-wide digital transformation

·       How self-service capabilities can improve customer satisfaction while creating operational efficiencies

·       The potential of leveraging AI and data analytics to enhance B2B customer experiences


The presentation demonstrates how B2B companies are adapting to evolving customer expectations by creating a comprehensive Self-Service dashboard that serves as the "smart home" for digital customer experience.

Check out the incredible speaker line-up to see who will be joining Carlos.

Download The Latest Agenda