B2B Online Chicago 2020

August 05 - 06, 2020

Chicago Marriott Downtown

Charlie Riley, Head of Marketing at Curbell Plastics, Inc.
Curbell Plastics, Inc. Logo

Charlie Riley

Head of Marketing
Curbell Plastics, Inc.

Check out the incredible speaker line-up to see who will be joining Charlie.

Download The Latest Agenda

Day One: Growing and Innovating Digitally

Monday, April 20th, 2020

2:05 PM Case Study: Continuously Creating Captivating Content

With so much information available, getting the right content to the right people at the right time can be a challenge. Charlie Riley, Head of Marketing at Curbell Plastics has been tackling this content head on. He and his teams are getting more specific about content reuse, segmentation and more to meet customers’ needs. Hear key successes and lessons learned including:
  • Evaluating the use of content factories, agencies and more for sustainable and repeatable content
  • Leveraging existing materials, videos and social presence to build a large base of content
  • Extracting knowledge across the business to be a more authoritative resource 
  • Utilizing a syndication strategy for partners and internal users to push content out for a consistent brand and product experience, regardless of channel

Day Three: Prepping for the Future of Digital

Wednesday, April 22nd, 2020

9:10 AM Oxford Style Debate: Net Promotor Score, Love it or Hate it?

Net Promoter Score has been widely accepted across the industry as a metric for customer experience optimization. With so many different constituents involved in B2B, it’s hard to gauge if NPS is really telling you anything meaningful. Is NPS an effective measurement for our industry? Abhishek Shastry, Director of Product Strategy for Dell.com has had a true love/hate relationship with NPS, and will argue his current love for NPS in this inaugural B2B Online Oxford Style Debate. 
  • Chasing scores v. actually improving the customer journey
  • The effectiveness of NPS with multiple B2B constituents
  • The impact of NPS on improving customer experience recently in B2B

Taking the position of for: Charlie Riley, Head of Marketing, Curbell Plastics
Taking the position of against: Abhishek Shastry, Director, Product Strategy,Dell.com