B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Charlie Riley

Director, Marketing
Curbell Plastics, Inc.

Day One: Capitalizing on Growth Through Digital Innovation

5:00 PM Lightning Round Panel: Competing With and Participating in Marketplaces While Maintaining Margin

The marketplace model has disrupted B2B eCommerce and it’s here to stay. Marketplaces offer the opportunity to reach more customers and create an easy experience for the buyer, but the ease and growth potential are not without challenges. Pricing pressures and brand integrity are among some of the top concerns of B2B businesses when capitalizing on marketplace opportunities, but solutions are already out there to balance these concerns while growing the business. Early adopters of marketplaces will shed light on how thrive in a marketplace economy, including:
  • Navigating relationships between manufacturer and distributor where there are different marketplace approaches 
  • Considerations for setting pricing you can rely on a global scale
  • Limiting short term incentives like promotional pricing and coupons for a long-terms pricing strategy 
  • Different strategies for different categories: testing which pricing models work best per product vertical

Day Two: Revolutionizing the Customer Experience

2:25 PM Case Study: Activating Social Selling to Prospect While Building Credibility and Brand Awareness

Digital is creating new opportunities to enable prospecting and retention efforts for your sales force through social selling. Charlie Riley, Director of Marketing for Curbell Plastics, Inc. understands the value of social selling. Find out how he coaches the sales team to leverage platforms like LinkedIn for lead nurturing and more, including:
  • How to create and distribute content marketing to your sales team when you may not have the resources to do it alone
  • Understanding platforms with high customer engagement and how to use that for prospecting and branding
  • Tying social and digital resources to the CRM to get people in the pipeline and know who they are
  • Pushing relevant ads to customers, and being where the right customer and companies are
  • Developing online relationships to replace cold calls and know who your hotter prospects are

Check out the incredible speaker line-up to see who will be joining Charlie.

Download The Latest Agenda