Chris Dargis

VP, Marketing & Ecommerce Office Depot

Chris Dargis is VP of Ecommerce with Office Depot. Chris has deep experience in retail ecommerce and marketing, having held executive leadership roles at Sears, GNC, Talbots, and Cars.com.

Wednesday, May 8, 2024: Day 3

9:10 AM Interactive Live Polling Panel: Aligning Marketing Strategies with Business Goals in B2B Ecommerce

In today's rapidly evolving B2B ecommerce landscape, effective collaboration between marketing, sales and other departments is essential to maximize success. This panel discussion explores the critical aspects of designing and implementing marketing campaigns that align with your organization's overall strategy. We'll look into the challenges of achieving consistency with the CEO's vision, optimizing budgets, and simplifying the often complex relationship between sales and marketing.

Aligning Marketing with Business Objectives
Vision and Strategy in Marketing Campaigns
Moving from fragmented budgeting within marketing and sales to a more strategic, unified approach.

Check out the incredible speaker line-up to see who will be joining Chris.

Download The Latest Agenda