Chris Schermer

President SCHERMER

Chris Schermer is CEO of SCHERMER, a B2B Marketing Top 25 US Agency and a Chief Marketer Top B2B Shop. Chris and his Minneapolis-based agency lead companies like 3M, ADP, Cargill, GE, Dupont, Honeywell, Resideo, Teradata and US Bank from Relevance to Revenue by building buyer-driven brand experiences. His agency also specializes in helping B2C companies launch and grow a B2B channel, including Best Buy for Business, Red Wing for Business and Capella for Employers. 

Chris is a nationally recognized B2B marketing leader, having recently served two terms on ANA’s Business Marketing Association national board of directors and co-founding the B2B Digital Collaborative, which included Coca-Cola, 3M, Fifth Third Bank and TE Connectivity. The Collaborative spent a year researching the digital experiences that small business buyers have and want from enterprise suppliers, and defined new strategies for how companies can address them and distinguish themselves with context-driven digital experiences.