Colin Day

Colin Day is the Managing Director, EMEA, and Vice President of Business Development at Oktopost. With over 35 years of experience in MarTech and FinTech, Colin is a seasoned expert in driving growth through innovative go-to-market strategies and scaling global operations. At Oktopost, he leads EMEA activities and develops strategic partnerships, including OEM and reseller channels, to expand the company’s footprint.

Before Oktopost, Colin founded Magnetic North Associates, advising C-suite executives on strategic initiatives and transactions in marketing and financial technology. He also spent 18 years at FIS, holding leadership roles in business development, product management, and marketing.

Colin is the co-author of ‘The Social B2B Organization’, at its core, the book is about change, adapting to the evolving expectations of buyers and leveraging social media to achieve business goals. It’s not about trendy hacks or fleeting tactics. Instead, it focuses on enduring principles, actionable strategies, and proven frameworks that align your organization with today’s digital-first reality. The book is available on Amazon.

You can connect with Colin on LinkedIn at https://www.linkedin.com/in/daycolin/.