April 29 - May 01, 2019
Chicago Marriott Downtown
Director, Managed Services
Day One: Capitalizing on Growth Through Digital Innovation
5:00 PM Lightning Round Panel: Advancing and Improving Your Content Strategy to Drive Customer Engagement
Content’s reign as king has created a lot of noise. Customers expect high quality content and good content can increase engagement and improve retention. What considerations should you make to improve your content strategy? How do you decide what content you need and determine where to expand? Panelists will answer these questions and more, including:
- How do you reuse content and integrate to omni channel without multiple reauthorizations?
- How do you improve the content of your site?
- How should you scale content and drive results through SEO?
- What types of content captivates your customers?
5:30 PM Beer Bucket and B2B Roundtables
(20 Roundtable Discussions Available Only For Manufacturers And Distributors)
These interactive sessions are your opportunity to learn about the most innovative digital and omni-channel solutions on the market in a relaxed setting. Each roundtable will have a specific theme for you to learn from. A highlight of B2B Online, roundtable discussions are your best opportunity to deep-dive into discussions and idea-share with your peers. You pick 2 themes during this session. Priority seating for Manufacturers And Distributors. To sponsor a roundtable, contact email@example.com
1.Customer-Centric Thinking: Making Personalization Real & Practical
Paul Wlodarczyk, Vice President, Digital Practice, Dakota Systems
2.Co-Creating Success: How B2B Sellers Connect With Modern Buyers
Hosted by Mark Bartlett, Chief Experience Officer, FPX
3.Redefining Personalization in B2B eCommerce
Hosted by Brian Strojny, Co-founder, Insite Software
4.Executing On Your Digital Strategy For Growth And Innovation
Hosted by Andrej Maihorn, Vice President, Customer Innovations, Intershop
5.Unleash Mighty B2B Commerce Experiences by Adobe Experience Cloud
Hosted by Jill Steinhour, Marketing Executive - High tech/B2B,Adobe
6.Maximizing Online Growth and Connecting Commerce With Everything
Andy Peebler, Vice President, B2B Commerce, Salesforce Commerce Cloud
7.The Value of a Global Content Strategy
Laura Madden, Vice President, Retail Solutions, Transperfect
8.Beyond The Hype Of AI And Machine Learning – What’s Real And How To Use It?
William Dunn, President, Dunn Solutions
9.How To Make Sure Your B2B eCommerce Platform Makes Money
Jordan Hahn, Senior CPQ Product Manager, Vendavo, Inc.
10.Successful B2B Ecommerce Starts with a Roadmap: Platform Best Practices
David Crouch, President, ten24 Digital Solutions
11.Help People, Don't Just Sell Stuff: Using Search to Create Content Customers Need
Corbin Faber, Director, Managed Services, Conductor
12.Designing A Scalable and Elastic Distribution Network
Patrick Cadic, Head of Merchant, Ware2Go
13. 5 Hidden Costs in B2B E-Commerce: Finding and Eliminating Dysfunction in the Digital Channel
Steve Engelbrecht, President & Founder, Sitation
14. The ROI Case for B2B eCommerce
Steve Miller, Partner, XCentium
15. The Secret Steps to Creating a Design First Organization
Will Krispin, Vice President, Enterprise Partnerships, SketchDeck