Corey Case

Senior Vice President, Marketing
Sarnova

Corey Case is Senior Vice President of Marketing for Sarnova. Prior to joining Sarnova, Corey led ecommerce, customer loyalty programs, and sales enablement for Cardinal Health’s medical customers. Other roles during his twelve years at Cardinal Health includes leading Ambulatory Care marketing, two years in the Corporate Marketing function and managing a $500M+ laboratory products product portfolio. Prior to joining Cardinal Health, Corey worked in product management at Bayer Pharmaceuticals, brand and strategy consulting for healthcare clients at The Navicor Group, and sports marketing with the International Management Group.

Check out the incredible speaker line-up to see who will be joining Corey.

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Day Two – Thursday, October 29, 2020 Optimizing The Customer Journey Online & Offline

Thursday, October 29th, 2020

1:20 PM KEYNOTE PANEL: Staying Ahead of Customer Expectations: Revolutionizing Your Digital Strategy

The experiences we have as B2C buyers have drastically changed the expectations of the B2B customer. These expectations are driving digital strategy and it’s critical to make sure you’re investing in the right capabilities to thrive in the future. Panelists will shed light on their holistic approaches to advancing digital strategy, including:

Reviewing your infrastructure, data and digital strategies to identify gaps and drive efficiencies
Improving internal processes, systems integration and communication to cater to your B2B customers
Leveraging digital to prepare your company to be resilient in the face of potential economic changes or M&A
Modernizing the back-end fulfillment to support your eCommerce growth strategy
Balancing innovation for the future while ensuring customer self-service needs are being met
Looking at future opportunities, including enhanced personalization programs to keep ahead of the competition