Corrie Freudenstein

Head of Marketing
Leybold

Corrie Freudenstein is an accomplished Business Intelligence and Marketing Executive with a proven track record in both small financial and large global industrial businesses from $10 Million to $5 Billion. As a data-driven decision maker, fueling business development activity with acquisition and retention marketing programs, Corrie has led several organizations to recognize double digit growth, while reducing costs and increasing shareholder value. Corrie’s expertise lies in change management, growth marketing, sales and marketing efficiency development, and data integrity and utilization. She drives organizations to focus on operational efficiencies and ROI-based decision-making processes. Through global organizational leadership and corporate strategy in the areas of Marketing, IT, and Sales, Corrie is recognized for her dynamic and agile approach to solving complex business problems to achieve revenue growth. Corrie is invited to speak globally at Atlas Copco events to educate and inform business leaders of the importance of transitioning to a digital growth strategy.

Check out the incredible speaker line-up to see who will be joining Corrie.

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Day Two – Thursday, October 29, 2020 Optimizing The Customer Journey Online & Offline

Thursday, October 29th, 2020

2:05 PM PANEL DISCUSSION: Demystifying the B2B Customer Journey to Maximize Your Touchpoints

Customer experience has become a top priority in B2B, but few are looking at it holistically. By bringing together all of the different on and offline touchpoints, you can create a seamless and integrated CX. Panelists will discuss how they’ve mapped the customer journey to create a differentiated experience and competitive advantage, including:

Knowing the touchpoints necessary to focus on the customer at different parts of the journey, including social media, search and compelling landing pages to increase conversions
Understanding how the customer is engaging in an omni-channel pricing environment
Determining the influence you have at different points along the customer journey
Data and privacy rules considerations when enhancing your personalization efforts
Leveraging points of influence to better meet your customers’ needs
Making sure you have touch points post-sale to create brand loyalty