B2B Online Virtual Event & Expo

October 28 - 29, 2020


11am ET - 5:30pm ET

Corrie Freudenstein, Head of Marketing at Leybold
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Corrie Freudenstein

Head of Marketing

Check out the incredible speaker line-up to see who will be joining Corrie.

Download The Latest Agenda

Day Two – Thursday, October 29, 2020 Optimizing The Customer Journey Online & Offline

Thursday, October 29th, 2020

2:05 PM PANEL DISCUSSION: Demystifying the B2B Customer Journey to Maximize Your Touchpoints

Customer experience has become a top priority in B2B, but few are looking at it holistically. By bringing together all of the different on and offline touchpoints, you can create a seamless and integrated CX. Panelists will discuss how they’ve mapped the customer journey to create a differentiated experience and competitive advantage, including:

  • Knowing the touchpoints necessary to focus on the customer at different parts of the journey, including social media, search and compelling landing pages to increase conversions
  • Understanding how the customer is engaging in an omni-channel pricing environment
  • Determining the influence you have at different points along the customer journey
  • Data and privacy rules considerations when enhancing your personalization efforts
  • Leveraging points of influence to better meet your customers’ needs
  • Making sure you have touch points post-sale to create brand loyalty