Cynthia Kellam

Global Senior Director, Digital Customer Experience Strategy
TE Connectivity

Cynthia leads the hard work of digital transformation with a focus on customer-centric digital product innovation and omni-channel customer experience strategy. With over 20 years of experience constructing enterprise and global digital strategies that have transformed businesses in multiple industries, Cynthia leverages data- plus human-driven insights to understand strengths and opportunities within teams and platforms leading to unmatched and sustainable business results.

Check out the incredible speaker line-up to see who will be joining Cynthia.

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Day Two – Thursday, October 29, 2020 Optimizing The Customer Journey Online & Offline

Thursday, October 29th, 2020

4:35 PM PANEL DISCUSSION: Ensuring the Website Enables the Customer to Make an Informed Decision

Today’s B2B customer is pressed for time, and requires a more detailed level of information to make a decision. By enhancing data and optimizing listings, you can get a leg up on the competition to get the conversion.

Panelists will discuss:

Offering more of what today’s B2B buyers are looking for, including detailed product information and visuals to support internal decision making with multiple buyer stakeholders
Crafting an easy to navigate experience, including feature-by-feature comparisons, filters and more to help B2B buyers evaluate solutions
Providing differentiated product information to stand out against the competition and get the sale
Becoming an authority to your customers using web content
Thinking through the post purchase process and driving repeat customer visits