B2B Online 2020

April 20 - 22, 2020

Chicago Marriott Downtown

Cynthia Kellam, Global Senior Director, Digital Customer Experience Strategy at TE Connectivity
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Cynthia Kellam


Global Senior Director, Digital Customer Experience Strategy
TE Connectivity

Check out the incredible speaker line-up to see who will be joining Cynthia.

Download The Latest Agenda

Day Two: Optimizing The Customer Journey Online & Offline

Tuesday, January 1st, 2019


4:25 PM Afternoon Town Hall: Ensuring the Website Enables the Customer to Make an Informed Decision

Today’s B2B customer is pressed for time, and requires a more detailed level of information to make a decision. By enhancing data and optimizing listings, you can get a leg up on the competition to get the conversion. During this interactive town hall session, digital leaders both on and off-stage will answer your burning questions to help you optimize your website, including:
  • Offering more of what today’s B2B buyers are looking for, including detailed product information and visuals to support internal decision making with multiple buyer stakeholders
  • Crafting an easy to navigate experience, including feature-by-feature comparisons, filters and more to help B2B buyers evaluate solutions
  • Providing differentiated product information to stand out against the competition and get the sale
  • Becoming an authority to your customers using web content 
  • Thinking through the post purchase process and driving repeat customer visits

5:10 PM 7th Inning Stretch and Interactive Tabletop Discussions: Leveraging Technology to Enhance Your CX Using Data

Stretch your minds and your networks during this discussion based session. Share lessons learned and best practices with your peers to add to your list of actionable takeaways to implement on your return. 
Topics of discussion:
  • Breaking down historical silos to bring data together to deliver better value to your customer
  • Connecting ERP, PIM and your site to work toward a high quality data and a single source of truth