B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Dale Traxler

Vice President, Commerce

Day One: Capitalizing on Growth Through Digital Innovation

2:55 PM Panel Discussion Remix: Optimizing Your Multi-channel Strategy for eCommerce Success

While businesses focus on ramping up the eCommerce channel to drive growth, it remains a vital cog as part of a broader strategy. Customers want a multi-channel experience to help them meet their business needs in an easy way. How do all of these pieces fit together? Panelists will share how to successes to help you:
  • Optimize the channel footprint
  • Get the channels to work together and not cannibalize each other
  • Avoid and manage channel conflict
  • Determine when to go direct with other channel partners

Check out the incredible speaker line-up to see who will be joining Dale.

Download The Latest Agenda