B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Darren Taylor

MORSCO - an Advent International Investment

Day Three: Prepping for the Future of Digital

9:15 AM Keynote Stand-Up Set: Proactive Strategies to Prepare for the Future of eCommerce

Digital transformations are picking up steam, but market changes are happening even more rapidly. From transparency of data, to the impacts of marketplaces and Amazon, there many things keeping CMOs up at night. In this all new format, Darren Taylor, Chief Marketing Officer, MORSCO and part-time stand-up comic will share what’s on his mind. Bringing the spirit of Second City, expect laughs, commiseration and how-tos! Darren will explore how to get ahead of non-traditional competitors coming after your market share, including:

• Mapping out where your business is now and where you see the future going with the rise of personalization, automation, disruptions in delivery and more
• Examining global growth opportunities as you scale your digital business
• Devising a growth strategy that evaluates trends without being reactive

Check out the incredible speaker line-up to see who will be joining Darren.

Download The Latest Agenda