Darren Taylor

CMO
MORSCO - an Advent International Investment

Mr. Taylor joined MORSCO in January 2015 as the Chief Marketing Officer. From 2011 to 2015, he served as Vice President of eCommerce for Sonepar USA, leading the growth of the Company’s $800+ million eCommerce channel. Mr. Taylor also served on Sonepar's Global eBusiness Steering Committee.

In 2001, Mr. Taylor started in Grainger's Leadership Development Program and held various positions until 2010 including Branch Manager, Director of Supply Chain Systems, Director of Supply Chain Strategy, Quality & Business Intelligence, and Director of eCommerce Strategy & Integration. He founded and led PlayHear.com Network, LLC from 1998 to 2001, as well as held various finance and IT positions at MMI Companies as it aquired a dozen companies and went public.

Mr. Taylor's credentials include a Masters of Information Technology from Northwestern University, B.A. in Accounting from Southern Methodist University, Northwestern University Adjunct Professor, and a recognized expert in the media and at speaking engagements on multiple subjects including eCommerce, digital marketing, branding, social media, SAP warehouse management, IT leadership, Spend Management and RFID.

Day Three: Prepping for the Future of Digital

9:15 AM Keynote Stand-Up Set: Proactive Strategies to Prepare for the Future of eCommerce

Digital transformations are picking up steam, but market changes are happening even more rapidly. From transparency of data, to the impacts of marketplaces and Amazon, there many things keeping CMOs up at night. In this all new format, Darren Taylor, Chief Marketing Officer, MORSCO and part-time stand-up comic will share what’s on his mind. Bringing the spirit of Second City, expect laughs, commiseration and how-tos! Darren will explore how to get ahead of non-traditional competitors coming after your market share, including:

• Mapping out where your business is now and where you see the future going with the rise of personalization, automation, disruptions in delivery and more

• Examining global growth opportunities as you scale your digital business

• Devising a growth strategy that evaluates trends without being reactive

Check out the incredible speaker line-up to see who will be joining Darren.

Download The Latest Agenda