B2B Online Chicago 2020

August 05 - 06, 2020

Chicago Marriott Downtown

Dave Krohn, Director, eCommerce & Digital Specification at Zurn Industries
Zurn Industries Logo

Dave Krohn

Director, eCommerce & Digital Specification
Zurn Industries

Check out the incredible speaker line-up to see who will be joining Dave.

Download The Latest Agenda

Day One: Growing and Innovating Digitally

Monday, April 20th, 2020

4:05 PM 7th Inning Stretch and Interactive Tabletop Discussions: Successfully Competing on Amazon, Amid Growing Competition

Stretch your minds and your networks during this discussion based session. Share lessons learned and best practices with your peers to add to your list of actionable takeaways to implement on your return. Topics of discussion:

  • Defending against black hat tactics
  • Differentiating beyond price where there are new private label competitors

4:40 PM Lightning Round Panel: Capturing and Actioning Customer Feedback: Evaluating New Ways to Capture And Use the Voice of the Customer

Collecting customer feedback to make improvements is a central pillar in CX. Customer insights can help you create a 360 degree view of the customer to improve your communication and service. Panelists will discuss what voice of the customer means in a B2B environment and how to capture insights, including:

  • Discussing effective methods to collect customer feedback 
  • Survey best practices that generate higher conversion rates
  • Understanding the best metrics to use to get an accurate measurement of your site performance
  • Applying customer insights and feedback to inform  your overall digital strategy