B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

David Harrelson


Vice President, Customer Experience GTM Leader
Lyons Consulting Group

Day One: Capitalizing on Growth Through Digital Innovation


2:55 PM Panel Discussion Remix: Going Global, Scaling and Growing the eCommerce Business

eCommerce is opening up the world, making global business easier, but not without growing pains! From language and cultural considerations to operations, logistics and IT capabilities, global eCommerce requires a different toolkit. Find out how to handle the challenges when operating in different international areas and foundational considerations, including:
  • Understanding how to personalize to different countries
  • Knowing what converts from a website and content perspective
  • Going beyond translation to gain penetration and adoption
  • Optimizing websites and platforms for multi language geographies


Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda