B2B Online Chicago 2020

August 05 - 06, 2020

Chicago Marriott Downtown

Dennis Karpinski, Director, e-Commerce and Business Analysis at Eastern Industrial Supplies, Inc.
Eastern Industrial Supplies, Inc. Logo

Dennis Karpinski

Director, e-Commerce and Business Analysis
Eastern Industrial Supplies, Inc.

Check out the incredible speaker line-up to see who will be joining Dennis.

Download The Latest Agenda

Day One: Growing and Innovating Digitally

Monday, April 20th, 2020

4:40 PM Lightning Round Panel: Defining a Content Strategy That Effectively Engages Your Customer Base

Content creation is a big challenge in B2B. Organizations are under pressure to create fresh content constantly that demonstrates knowledge and leadership in the field. Furthermore it must be underpinned by data to ensure it will be effective and served up at the right time. Find out key components for a content strategy that engages your audience, including:
  • Determining whether you need to develop content in-house or outsource
  • Building authority with content you’ve created and shared and demonstrating expertise to your customers and prospects
  • Understanding your customer, creating content you know they will consume
  • Creating a coordinated launch of content across CMS and eCommerce platforms
  • Positioning content for a diverse group of customers 
  • Determining a reuse and repurposing strategy for your content

Day Two: Optimizing The Customer Journey Online & Offline

Tuesday, April 21st, 2020

3:10 PM Panel Discussion: The eCommerce Roadmap, An Actionable Guide for Small to Mid-Sized B2B Organization

Going digital can be a daunting task, especially when you don’t have a large team and a big budget. We’ve called in the experts to shed light on the easy and actionable steps they took to build an eCommerce foundation in a small to mid-sized business. Panelists will discuss:

  • Key considerations when considering ERP or platform investments to meet your needs and budget
  • Reviewing foundational and easy to implement technologies to get your ecommerce program started
  • 3 things that work (and 3 that don’t) to be the agent of change to get things done internally
  • Leveraging your strengths, from selling direct to enabling existing trading partners to guide your strategy and grow the bottom line