Diane Hund

Senior Vice President, Marketing
US Foods

Diane has spent over twenty years in the marketing arena, working in both business-to-business and business-to-consumer environments. She is currently the SVP of Marketing for US Foods, where she leads the marketing, eCommerce and digital efforts for the company. Most recently, she led the marketing efforts for Essendant’s Business and Facility Essentials Division and led the rebranding of the organization. Previously, she has held marketing leadership positions at a variety of companies including Rust-Oleum, Boise (Office Max), Danaher and Ball Horticultural (Burpee Seeds). While her experience has provided her with a solid skill set in strategic marketing, digital, branding, research, media and communications, her marketing passion focuses on working closely with customers to uncover unmet needs and then creating/repositioning the right products, services or solutions to meet those needs. Diane holds an MBA from Northwestern’s Kellogg Graduate School of Business and a BA from the University of Michigan. She lives in Elmhurst with her husband and three kids.

Check out the incredible speaker line-up to see who will be joining Diane.

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Day One – Wednesday October 28, 2020 Growing and Innovating Digitally

Wednesday, October 28th, 2020

11:45 AM KEYNOTE FIRESIDE CHAT: Defining Your Value Proposition to Differentiate in Today’s Competitive B2B Market

As B2B businesses expand their reach digitally, competition is growing and it’s becoming paramount to differentiate your offering beyond product. Kari Janavitz, Chief Marketing Officer for TE Connectivity and Diane Hund, Senior Vice President, Marketing for US Foods understand that a clearly defined value proposition is central to the overall digital strategy. Hear about how Kari and Diane packaged the value prop in a way that makes sense for a broad customer base, including:

Outlining the value proposition of your offering focused on solving customer needs and providing solutions
Identifying the various gate keepers involved in the purchasing process and making sure your proposition appeals to multiple buyers within an organization
Improving the vertical integration of the value chain to capture more of your customers’ business
Clarifying your value to your customers by using segmentation studies and VOC programs
Leveraging your value proposition as a promise to your customer to provide differentiation and command a price premium