Diane Hund

SVP
US Foods

Diane has spent over twenty years in the marketing arena, working in both business-to-business and business-to-consumer environments. She is currently the SVP of Marketing for US Foods, where she leads the marketing, eCommerce and digital efforts for the company. Most recently, she led the marketing efforts for Essendant’s Business and Facility Essentials Division and led the rebranding of the organization. Previously, she has held marketing leadership positions at a variety of companies including Rust-Oleum, Boise (Office Max), Danaher and Ball Horticultural (Burpee Seeds).

While her experience has provided her with a solid skill set in strategic marketing, digital, branding, research, media and communications, her marketing passion focuses on working closely with customers to uncover unmet needs and then creating/repositioning the right products, services or solutions to meet those needs. Diane holds an MBA from Northwestern’s Kellogg Graduate School of Business and a BA from the University of Michigan. She lives in Elmhurst with her husband and three kids.

Day Two: Revolutionizing the Customer Experience

8:30 AM Keynote Case Study: Personalizing the Customer Journey Through Content and Commerce to Improve CX

When Diane Hund stepped into the role of Chief Marketing Officer role at US Foods, she was faced with an exciting challenge, to keep up the marketing organization’s momentum as the market leader in digital marketing and merchandising in food service distribution. With customer experience at the center of the strategy she set her team out to focus on content and commerce to best serve customers. Find out how US Foods is creating the right environment to meet customers’ needs, including:

• Personalizing the customer journey online to align the right products and solutions to better serve the customer

• Optimizing content to ensure US Foods is there to help restaurateurs with solutions to all of their biggest pain points, like creating new recipes or driving more traffic

• Developing the right set of eCommerce capabilities to make it easy for their customers – whether they are in the dining room, the kitchen or the cooler

Check out the incredible speaker line-up to see who will be joining Diane.

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