Dwayne Doshier

B2B buyers have changed faster than most distributors and manufacturers have. They expect fast, intuitive, self-serve ordering, even when the products, pricing, and processes behind the scenes are anything but simple. The risk is no longer just inefficiency. It’s losing orders to competitors that are easier to do business with. In this workshop, Guillevin, Shopify, and Teifi will show what it takes to meet modern buyer expectations without tearing apart the foundation of your business. Hear how one of Canada's largest electrical distributors brought complex B2B commerce online - unifying five interconnected systems across dynamic pricing, a massive catalog, ERP, PIM, and identity management - while making it easier for customers to buy and teams to scale. You’ll learn how to modernize without a rip-and-replace overhaul, bring more orders online without losing the value of traditional sales, and create a buying experience customers will actually use.

B2B Commerce is complex but launching it shouldn’t be. Join this session to see how Shopify and XCentium can accelerate your B2B Commerce journey.

We begin with a reality check on why many B2B commerce initiatives stall and how proven architectures and pre-built B2B capabilities can accelerate go-to-market while maintaining the flexibility and scalability required at the enterprise level. The session looks beyond launch, highlighting how AI, composable content with Contentstack, unified data through DDS, and workflow automation with Portalink can extend and future-proof B2B commerce platforms

Key Takeaways

• What Shopify gets right for modern B2B foundations
• How XCentium’s accelerator reduces risk and accelerates go-to-market
• Going beyond B2B Commerce with AI, content, data, and automation