Eric Hills | B2B Online Chicago

B2B Online Chicago 2026

May 4 - 6, 2026

Chicago Marriott Downtown

Eric Hills

Eric Hills

CEO WrangleWorks

Monday, May 4, 2026

11:50 AM Workshop #1 Managing Product Specification Data at Scale

Specification data is some of the most important — and most difficult — product information to manage. Buyers and their agents need complete, reliable details about form, fit, and function, yet many organizations still struggle with incomplete, inconsistent, and hard-to-standardize specs.

In this interactive workshop, attendees will explore why specification data is so challenging, how AI can help source, combine, and standardize specs, and what it takes to build a scalable, agent-driven product data pipeline. Through discussion and practical examples, participants will leave with ideas for improving product specification data quality at scale


Check out the incredible speaker line-up to see who will be joining Eric.

Download The Latest Agenda