Head of Brand and Marketing, North America B2B Alibaba.com
Chan joined Alibaba Group in 2018 to lead brand and corporate strategy for
Alibaba.com, one of the world’s largest B2B ecommerce marketplaces and a
business unit of Alibaba Group. She helped oversee the brand launch in the
U.S., when it unveiled its enhanced platform to enable U.S. small and
medium-sized businesses (SMBs) to sell their products to millions of
Alibaba.com buyers in the U.S. and around the globe. With a mission to make it
easier for SMBs to do business anywhere, Alibaba.com is dedicated to making it
easier for the nearly 30 million SMBs in the U.S. to access the $23.9 trillion
global B2B ecommerce market, an opportunity that is six times larger than the global B2C
to joining Alibaba, Erica oversaw brand, corporate and customer experience
strategy at OpenSky, a holding company of ecommerce platforms and tools for
small businesses which was acquired by Alibaba Group in 2018.
OpenSky, Erica was Strategy Director at Interbrand where she worked with top
global brands to build business and brand clarity, internal capabilities and
winning customer experiences.
Erica has a B.S. in Applied Economics
from Cornell University and a Master in City Planning with a focus on economic
development from Massachusetts Institute of Technology.
Check out the incredible speaker line-up to see who will be joining Erica.
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