Erica Chan

Erica Chan joined Alibaba Group in 2018 to lead brand and corporate strategy for Alibaba.com, one of the world’s largest B2B ecommerce marketplaces and a business unit of Alibaba Group. She helped oversee the brand launch in the U.S., when it unveiled its enhanced platform to enable U.S. small and medium-sized businesses (SMBs) to sell their products to millions of Alibaba.com buyers in the U.S. and around the globe. With a mission to make it easier for SMBs to do business anywhere, Alibaba.com is dedicated to making it easier for the nearly 30 million SMBs in the U.S. to access the $23.9 trillion global B2B ecommerce market, an opportunity that is six times larger than the global B2C ecommerce market. 

Prior to joining Alibaba, Erica oversaw brand, corporate and customer experience strategy at OpenSky, a holding company of ecommerce platforms and tools for small businesses which was acquired by Alibaba Group in 2018.

Before OpenSky, Erica was Strategy Director at Interbrand where she worked with top global brands to build business and brand clarity, internal capabilities and winning customer experiences.

Erica has a B.S. in Applied Economics from Cornell University and a Master in City Planning with a focus on economic development from Massachusetts Institute of Technology.