Evan Klein

Our roundtables are a wonderful way to continue to network and engage with your peers on a topic of your choosing. These interactive sessions allow you to find innovative digital and omni-channel solutions on the market in a relaxed setting. Not bad huh? Each roundtable will have a specific theme for you to learn from. The Roundtables at B2B Online are designed to foster intimate conversations around common hurdles. Come prepared to engage in small groups of your peers to discuss ways to re-strategize and overcome common roadblocks to success. This is an hour-long session. After the first 30-minutes, the attendee (Manufacturers And Distributors only) will stand up and choose a new topic to engage in.  

1.     The Shopify Native B2B Accelerator for Manufacturers and Distributors 

Hosted by Brandt DeVries - Director of Operations, WISCO 

2.     ERP & Shopify B2B: Finding the Right Balance for Growth

Hosted by – Francois J. Gosselin – CEO, Novatize

3.     How Mastering B2B Payments Can Help You Win More Business

Hosted by – Nicole Hardy, Head of Partner Acquisition Marketing, Capital One Trade Credit

4.     Implications of using AI with Product Content and Commerce –

Hosted by Lawrence Rolando - Regional Sales Manager, inRiver

5.     Employee Advocacy: Your Untapped Growth Engine in 2025 –

Hosted by Colin Day, Managing Director – EMEA/VP Business Development, Oktopost

6.     Selling to Everyone: How B2B Can Modernize for a Multi-Generational Buyer Base

Hosted by Christina Lagoda, Senior Vice President - Commerce, Altudo & Aswin Mannepalli Lecturer & Industry Advisor, Manufacturing, Sitecore

7.     Why B2C Tactics Fail in B2B (And What to Do Instead)

Hosted By Evan Klein - CEO, Zaelab

8.     Pathways to Modern Commerce: Personalizing the B2B Experiences

Hosted by Nitu Walker - Manager, Marketing & Partner Activation, Adobe

9.    Smarter Selling: How Cross-Referencing and Market Intelligence Drive Better Product Substitution, Upsell & Cross-Sell Opportunities 

Hosted by Saurabh Sharma - Global Product Lead, eClerx

10.  Winning B2B Deals at Scale: Smarter Selling with AI-Driven CPQ, Jorge Garza, Manager, Solutions Consulting, PROS 

Want to fail? Treat B2B like B2C. Want to win? Understand what B2B buyers actually need—and want.  

If you’re still running a 2010 B2B playbook, you’re setting your business up for failure. B2B buyers don’t want shopping experiences; they need solutions. They’re navigating complex decisions, managing multiple stakeholders, and prioritizing fitment, availability, and technical specs—not impulse purchases or feature-packed product galleries.  

If you’re a technology or business leader in B2B, this is the session you won’t want to miss. Zaelab CEO Evan Klein will break down what truly drives success in B2B commerce, from guided selling and immersive product visualization to frictionless integration. Evan will call out bogus myths about B2B borrowing from B2C—like static pricing models, search-first strategies, and one-size-fits-all checkout flows—and explain why they don’t work for B2B buyers.  

Learn how to deliver a winning B2B experience like Zaelab client Simpson Strong-Tie, a leader in the building materials industry. Discover how aligning your strategy to meet the real needs of B2B buyers can and will transform your B2B business.