B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Garry Wicka


Head of Marketing
LG Electronics

Day Two: Revolutionizing the Customer Experience


2:25 PM Case Study: Building out Data Management and Analytics to Capitalize on Growth

B2B marketing teams are increasingly faced with lofty growth targets. The excitement is in crafting an end-to-end approach to capitalize on these opportunities. Garry Wicka, Head of Marketing for LG Electronics is building out an end-to-end marketing strategy for LG’s largest subsidiary. After leading an overall website transformation, Garry and his team are laser focused on data capabilities and analytics to drive growth.
Hear how-to’s and lessons learned including:
  • Connecting data throughout the digital universe
  • Approaches to master data management to enable analytics
  • Leveraging data to improve customer experience


Check out the incredible speaker line-up to see who will be joining Gary.

Download The Latest Agenda