German Sarmiento

Digitalization has transformed customer behavior, enhancing their ability to find and purchase products online. To address the power and uncertainty brought by digitalization, corporations must innovate while avoiding the innovator's dilemma and internal conflicts. Organizations should foster and develop unique teams of entrepreneurs and specialists who can bring insights and drive change, creating new paradigms and enabling the use of new tactics and business models, By leveraging agile methodologies and adopting an ambidextrous organizational approach, corporations can tackle new and complex problems, delivering innovative solutions to the challenges posed by digital transformation.