B2B Online Chicago 2020

April 20 - 22, 2020

Chicago Marriott Downtown

Gilbert Moreno, Director, IT Architecture at National Instruments
National Instruments Logo

Gilbert Moreno


Director, IT Architecture
National Instruments

Check out the incredible speaker line-up to see who will be joining Gilbert.

Download The Latest Agenda

Day Two: Optimizing The Customer Journey Online & Offline

Tuesday, April 21st, 2020


3:10 PM Panel Discussion: Revamping the Website to Provide a Frictionless Purchasing Experience

B2B businesses have been investing heavily in website redesign to differentiate against the competition and provide a seamless purchasing experience. Panelists will explain how they built out additional B2B functionality from self-service options to enhanced data to make purchasing easier, including:

  • Organizing product information in a more customer friendly way
  • Focusing on website navigation, hierarchy of the layout, product assortment and functionality to reduce barriers to completing the purchasing process
  • Creating a simple re-order process for complex configurations to make the customer’s life easier
  • Growing your online assortment to improve the experience and increase sales