B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Gregory Chun

Vice President, Marketing
McNaughton-McKay Electric Company

Day Two: Revolutionizing the Customer Experience

2:25 PM Case Study: Increasing Digital Adoption to Drive Growth

Driving change management to increase orders to the digital channels is a matter of a two part adoption, gaining both the support of the sales team and the buy-in of customers. This is especially challenging with a multi-generational workforce and customer base. Gregory Chun, Vice President of Marketing for McNaughton-McKay Electric Company has been accelerating adoption of these two groups for the 110 year old top electrical distributor. Greg will shed light on how he and his team have been successful in increasing adoption of the eCommerce channel as part of a broader multi-commerce strategy to grow revenues, including:
  • Focusing on the value of relationships and opportunities to strengthen relationships and order volumes through increased efficiency
  • Engaging and exciting multiple generations to become more digitally adept
  • Understanding customer behavior at different points in the buying cycle and optimizing digital to make their lives easier

Check out the incredible speaker line-up to see who will be joining Gregory.

Download The Latest Agenda