B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Holly Paeper

VP Head of Marketing
Ingersoll Rand

Day One: Capitalizing on Growth Through Digital Innovation

5:00 PM Lightning Round Panel: Consolidating Online And Offline Data For A 360-Degree View Of The Custome

Marketers are quickly capitalizing on the value of data to gain a better understanding of the customer. Through spend data, buyer behavior and more, you can build a more comprehensive view of the customer to better anticipate their needs, improve customer experience and increase purchases. Data centric marketers will share actionable insights to leverage data, including:
  • Sharing PIM across channels for top insights into order process, beginning to end
  • Establishing real-time collections of product sales data across channels
  • Integrating customer data through RFP, future business plans and objectives for product demand 
  • Pulling in online pricing model configuration to see how the customer is digitally interacting with product 

Day Two: Revolutionizing the Customer Experience

11:30 AM Keynote Panel Discussion: Building a More Sophisticated Customer Journey to Improve CX

As B2B adopts more and more from B2C, there are exciting opportunities to enhance customer experience for business buyers. How do you get started building out a more sophisticated customer journey? What are the different steps to take? What should your development cycles look like? What do you want the CX to look like? Panelists will answer these questions and more and offer best practice tips including:

• Designing an upgrade strategy to improve CX and drive retention and repeat business
• Understanding the latest methods to map the customer journey and measure performance
• Increasing AOV by having proper bundling, up-selling, and cross-selling in the customer journey
• Knowing how to provide what customer don’t know they want yet to delight and drive longer term engagement

Check out the incredible speaker line-up to see who will be joining Holly.

Download The Latest Agenda