B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Howard Blumenthal


Senior Director, eCommerce
Kaman Industrial Technologies

Day One: Capitalizing on Growth Through Digital Innovation


2:55 PM Panel Discussion Remix: Optimizing Your Multi-channel Strategy for eCommerce Success

While businesses focus on ramping up the eCommerce channel to drive growth, it remains a vital cog as part of a broader strategy. Customers want a multi-channel experience to help them meet their business needs in an easy way. How do all of these pieces fit together? Panelists will share how to successes to help you:
  • Optimize the channel footprint
  • Get the channels to work together and not cannibalize each other
  • Avoid and manage channel conflict
  • Determine when to go direct with other channel partners

5:00 PM Lightning Round Panel: Consolidating Online And Offline Data For A 360-Degree View Of The Custome

Marketers are quickly capitalizing on the value of data to gain a better understanding of the customer. Through spend data, buyer behavior and more, you can build a more comprehensive view of the customer to better anticipate their needs, improve customer experience and increase purchases. Data centric marketers will share actionable insights to leverage data, including:
  • Sharing PIM across channels for top insights into order process, beginning to end
  • Establishing real-time collections of product sales data across channels
  • Integrating customer data through RFP, future business plans and objectives for product demand 
  • Pulling in online pricing model configuration to see how the customer is digitally interacting with product 


Check out the incredible speaker line-up to see who will be joining Howard.

Download The Latest Agenda