B2B Online 2020

April 20 - 22, 2020

Chicago Marriott Downtown

Beacon Roofing Supply Logo

Jamie Samide


Vice President, Marketing
Beacon Roofing Supply

Check out the incredible speaker line-up to see who will be joining Jamie.

Download The Latest Agenda

Day Two: Optimizing The Customer Journey Online & Offline

Tuesday, January 1st, 2019


2:25 PM Case Study: Driving Leads and Engagement: A New Brand, A New Website, a New Strategy

Jamie Samide, Vice President of Marketing for Beacon Roofing Supply, has spent the last two years deep in digital transformation, launching a new website, and brand development strategy. Beacon Roofing Supply is a Fortune 500 company with a large number of sub-brands; Jamie and his team have set forth a strategy to drive more focused awareness and lead generation processes and campaigns. Find out how he and his team are developing a successful brand and digital transformation. 

  • Identifying our core audience and targets
  • Mapping out the right strategy and selecting strategic partners 
  • Streamlining brand messaging and equity across all channels
  • Making sure search functionality delivers the results you want 
  • Optimizing your SEO and SEM programs
  • Managing search on a day-to-day basis to improve your results and increase rankings
  • Determining metrics to measure the effectiveness of the program