B2B Online Chicago 2020

August 05 - 06, 2020

Chicago Marriott Downtown

Jamie Samide, Vice President, Marketing at Beacon Roofing Supply
Beacon Roofing Supply Logo

Jamie Samide


Vice President, Marketing
Beacon Roofing Supply

Check out the incredible speaker line-up to see who will be joining Jamie.

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Day Two: Optimizing The Customer Journey Online & Offline

Tuesday, April 21st, 2020


2:25 PM Case Study: Driving Leads and Engagement: A New Brand, A New Website, a New Strategy

Jamie Samide, Vice President of Marketing for Beacon Roofing Supply, has spent the last two years deep in digital transformation, launching a new website, and brand development strategy. Beacon Roofing Supply is a Fortune 500 company with a large number of sub-brands; Jamie and his team have set forth a strategy to drive more focused awareness and lead generation processes and campaigns. Find out how he and his team are developing a successful brand and digital transformation. 

  • Identifying our core audience and targets
  • Mapping out the right strategy and selecting strategic partners 
  • Streamlining brand messaging and equity across all channels
  • Making sure search functionality delivers the results you want 
  • Optimizing your SEO and SEM programs
  • Managing search on a day-to-day basis to improve your results and increase rankings
  • Determining metrics to measure the effectiveness of the program