B2B Online Virtual Event & Expo

October 28 - 29, 2020


11am ET - 5:30pm ET

Jamie Samide, Vice President, Marketing at Beacon Building Products
Beacon Building Products Logo

Jamie Samide

Vice President, Marketing
Beacon Building Products

Check out the incredible speaker line-up to see who will be joining Jamie.

Download The Latest Agenda

Day One – Wednesday October 28, 2020 Growing and Innovating Digitally

Wednesday, October 28th, 2020

1:15 PM KEYNOTE PANEL DISCUSSION: Keeping the Customer First: Reengineering the Digital B2B Organization to Better Serve Your Customers

Customer experience has become a top priority for B2B companies, though most have a steep maturity curve to climb. As organizations evolve digitally, there is a significant opportunity to align customer experience goals with digital ambitions. Panelists will share how-to strategies to keep the customer at the center of your transformation, including:

  • Putting the B2B customer at the center of business planning and evangelizing this message across your organization 
  • Breaking down barriers in matrixed organizations to prioritize an optimal digital customer experience
  • Creating a multi-year roadmap to operationalize your customer first digital strategy
  • Integrating teams working on CX and connected commerce, while avoiding overlap
  • Thinking about the post purchase experience and organizing departments to provide the support your customers expect
  • Maintaining an investment in customer first initiatives and continuing to innovate to drive customer loyalty