B2B Chicago 2024

May 06 - 08, 2024

Chicago Marriott Downtown

Jared Johnson

Strategy Director Kin + Carta

Monday, May 6, 2024: Day One

2:00 PM Workshop 9: The Three GenAI Questions Your Business Must Answer

B2B leaders face a challenging dilemma: they must satisfy the demands of both their customers and employees, who are increasingly influenced by GenAI trends. However, achieving significant business outcomes hinges on establishing a robust foundation of domain data. Regrettably, only a handful of enterprises possess such a comprehensive and widespread data infrastructure. 

In this hands-on workshop we will answer three critical questions: 1) How can you align GenAI opportunities with your business objectives? 2) What strategies can you employ to identify the most relevant domains of data to establish your data foundation? 3) What does a compelling business case for investing in data and AI entail? 

By the end of the session, you will have concrete answers to these questions tailored to your own business needs, and you'll also benefit from insights shared by fellow B2B leaders 

Check out the incredible speaker line-up to see who will be joining Jared.

Download The Latest Agenda