Jason Greenwood

In the dynamic world of B2B eCommerce, businesses are harnessing the power of seamless integration between their online and offline channels to unlock untapped value. Join our panel of industry experts as they share insights into the strategies, technologies, and innovations that are driving the convergence of digital and physical commerce. Discover how this integration enhances customer experiences, optimizes operations, and fuels growth in the B2B sector. 

• Enhancing Customer Experiences: Explore omni-channel strategies that provide tailored, consistent interactions using data analytics and personalization.
• Optimizing Operations: Discover methods for merging online and offline channels to streamline operations, including inventory management and order fulfillment.
• Exploring Growth Opportunities: Hear real-world examples of how omni-channel integration opens new revenue streams and diversifies market reach.

It’s always easy to share things that have worked well, but what about the times when things didn’t go according to plan? Our informal case studies will focus directly on that. Projects/initiatives that were launched that had setbacks along the way, and the VALUABLE lessons that were learned to help shape and steer our leaders in the right direction from those experiences. Each panelist will have a few minutes to speak on their challenges and allow the audience to ask questions along the way. We then turn it over to the audience to ask questions about the project, or their own challenges.