Jason Nyhus

With so much talk around new tech, tools and automation systems—not to mention tactics for building AI into ecommerce—what many are forgetting is just how critical the human element is in driving successful ecommerce strategies. That personal touch that customers crave, along with emotional connection, is getting lost in the rush to adopt the latest technology. No business can afford that. 

Merchants can intentionally deploy a variety of tactics—with the aid of technology, of course—to provide customers with distinct, personalized experiences designed to evoke emotions. From tailored customer service interactions to hyper-personalized recommendations and authentic brand storytelling, these connections help merchants stand out in a crowded ecommerce landscape. Through automated, personalized content mapped to the individual customer, merchants can now provide a bespoke, one-to-one experience that is both memorable and impactful. Afterall, it’s more crucial than ever for merchants to tell a complete story and create connections at the same time. But even then, seamless commerce isn’t just about engaging and captivating—it must drive results, and every decision must be backed by data. 

On stage at B2B Online Chicago Jason Nyhus, President at Shopware will explain how merchants can combine emotions, data and tech to gain valuable insights into sales trends and customer behavior. Attendees will learn how to use these insights to fuel growth, streamline operations, and deliver the personalized experiences today's B2C shoppers and B2B clients demand.