B2B Chicago 2024

May 06 - 08, 2024

Chicago Marriott Downtown

Jeff Hileman

Director, eCommerce TestEquity

As the Director of eCommerce at TestEquity, Jeff is responsible for the eCommerce strategy, consolidating technology platforms, and achieving growth targets. Jeff's focus is on building scalable and automated systems that create value for customers. He has developed and led global teams, yet is comfortable with rolling up the sleeves and digging into a problem. With his Lean background, he takes a process-oriented approach at problem solving.

Jeff is builder at heart, with the goal to build self-sustaining delivery organizations. The end goal is to work himself out of a job. He has a proven track record of achieving this, enabling him to transition and tackle new challenges.

Jeff has built E-commerce Platforms, IT helpdesks & supply chains, sales channels, subscription businesses, and other practices all designed to create value for customers. Jeff obeys by two laws when building any business:

1. Customer Experience comes first

    a. Never compromise the customer experience

    b. Build solutions with the customer in mind, not sales, finance, etc

2. Automation

    a. Manual work is the antithesis to sustainable processes

    b. Automate first, in so much that it does not violate law #1

Jeff is a data junkie and genuinely believes in the value of leveraging the past to predict future events. He has led a company through the transformation from traditional hardware/perpetual to software/subscription economy.

Jeff subscribes to the "work to live" philosophy and not "live to work". He strikes a work life balance that enables him to spend quality time with his family and pursue his personal interests. He's a natural explorer, ultramarathon runner, and outdoor enthusiast.

Monday, May 6, 2024: Day One

3:00 PM Workshop 11: To Amazon Or Not To Amazon, That Is The Question…

Which marketplaces should you sell on to drive omnichannel growth? If you’re already active on marketplaces – how can you drive revenue and profitability growth? This workshop will give you thought starters that will inform your marketplace strategy (Amazon, Google Shopping, Bing, Apple, Octopart, etc) – whether you’re just beginning down the path of marketplaces or you’re a seasoned seller.

Check out the incredible speaker line-up to see who will be joining Jeff.

Download The Latest Agenda