Jeff Hileman

Director, Digital Experience TestEquity

Jeff has 15+ years' experience in the manufacturing and distribution industry, most of which focused on b2b eCommerce. Change can be hard; change on an organizational scale can be daunting. Jeff helps companies make difficult changes by building scalable systems, automation, and process standardization. he has led hundreds of software development projects, leveraging technology so that it's an enabler and not just a cost of doing business.

He is a builder at heart and has created:

- eCommerce Platforms

- Service Delivery Organizations

- Subscription Businesses

- Program Management Offices

- Digital Experience Platforms

Day 3: Elevating Customer Engagement: Crafting Multidimensional B2B Digital Experiences

10:30 AM Fireside Chat: How the eConomy is Impacting eCommerce

We all vividly recall the supply chain shortages from 2020 - 2022; now the talk is about trade wars and economic uncertainty causing fears of a recession. This session explores how inflation, shifting supply chain dynamics, and fluctuating demand are influencing online procurement strategies in 2025. Drawing from recent economic trends, we’ll examine how rising costs are pushing businesses to optimize digital platforms for efficiency while adapting to longer sales cycles and budget-conscious buyers. The discussion will also highlight how technological investments—like AI-driven forecasting—are helping B2B firms stay competitive amid uncertainty. Attendees will gain actionable insights into navigating these economic pressures to strengthen their eCommerce operations.

Check out the incredible speaker line-up to see who will be joining Jeff.

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