Jeff Hileman

B2B eCommerce presents unique challenges, with navigation, pricing, product descriptions, and overall user experience playing crucial roles in buyer satisfaction. In this interactive session, participants will have the opportunity to present their B2B eCommerce websites and receive real-time feedback from the audience on how to enhance their online presence and improve the buyer journey. 

• Analyze real B2B eCommerce websites with live audience participation 
• Identify common pitfalls and best practices in B2B online user experience 
• Gain actionable insights on improving navigation, pricing presentation, and product descriptions 
• Learn how to create a more intuitive and buyer-friendly B2B eCommerce platform 

Panelist:   

Technical 

Jan Musielewicz – Senior Developer, Test Equity Group  

Digital Experience / Product Owner 

Brandon Snyder - Head of Digital Customer Experience, Synder Electric 

Marketing / SEO / Acquisition 

Jeff Hileman – Director, eCommerce, Test Equity Group