B2B Online Virtual Event & Expo

October 28 - 29, 2020


11am ET - 5:30pm ET

Jeff McRitchie, Vice President, eCommerce at Spiral
Spiral Logo

Jeff McRitchie

Vice President, eCommerce

Check out the incredible speaker line-up to see who will be joining Jeff.

Download The Latest Agenda

Day Two – Thursday, October 29, 2020 Optimizing The Customer Journey Online & Offline

Thursday, October 29th, 2020

12:25 PM PANEL DISCUSSION: Synchronizing People, Process and Technology for a Successful and Consistent Omni-Channel Customer Experience

Customers expect consistency from your brand, regardless of channel. As digital capabilities advance and become more interconnected, creating a unified experience for the customer is a key opportunity to optimize customer experience. Hear how panelists from a range of company sizes and structures are optimizing omni-channel CX, including:

  • Selecting the right omni-channel strategies to best serve your customer needs
  • Using a consistent brand message in all customer communications, regardless of channel
  • Utilizing content to ensure a consistent brand and product experience
  • Breaking down internal silos on and offline
  • Creating connected experiences in all your digital channels

4:35 PM PANEL DISCUSSION: Ensuring the Website Enables the Customer to Make an Informed Decision

Today’s B2B customer is pressed for time, and requires a more detailed level of information to make a decision. By enhancing data and optimizing listings, you can get a leg up on the competition to get the conversion. 

Panelists will discuss:

  • Offering more of what today’s B2B buyers are looking for, including detailed product information and visuals to support internal decision making with multiple buyer stakeholders
  • Crafting an easy to navigate experience, including feature-by-feature comparisons, filters and more to help B2B buyers evaluate solutions
  • Providing differentiated product information to stand out against the competition and get the sale
  • Becoming an authority to your customers using web content 
  • Thinking through the post purchase process and driving repeat customer visits