Jeff Pratt

Commerce Practice Director Verndale

Jeff Pratt runs Verndale’s Commerce Practice, leveraging 25 years of experience in leadership roles across a wide variety of industries and business models.

Jeff’s focus is on scalable digital transformation within the B2B sector - enabling evolution and growth through strategic implementation of commerce best practices, systems integration, and best-in-class technologies.

His client work includes many leading B2B Manufacturers and Distributors including IEWC (Global Wire & Cable), Horizon Solutions (Electrical/Industrial/MRO) and Source Atlantic (Industrial, Electrical/Plumbing). In addition, Jeff has decades of experience with CPG and omni-channel retail brands, such as Orvis, Keurig GMCR, and Hershey Chocolate Company.