B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Jennie Stenback

Vice President, Marketing, Communications & Digital Strategy
3Wire Group: A Marmon/Berkshire Hathaway Company

Day One: Capitalizing on Growth Through Digital Innovation

5:00 PM Lightning Round Panel: Consolidating Online And Offline Data For A 360-Degree View Of The Custome

Marketers are quickly capitalizing on the value of data to gain a better understanding of the customer. Through spend data, buyer behavior and more, you can build a more comprehensive view of the customer to better anticipate their needs, improve customer experience and increase purchases. Data centric marketers will share actionable insights to leverage data, including:
  • Sharing PIM across channels for top insights into order process, beginning to end
  • Establishing real-time collections of product sales data across channels
  • Integrating customer data through RFP, future business plans and objectives for product demand 
  • Pulling in online pricing model configuration to see how the customer is digitally interacting with product 

Day Two: Revolutionizing the Customer Experience

5:20 PM Lightning Round Panel: Paid Search Paying Off: Balancing Budgets And Reach

Search continues to be a big spend category for digital marketers, how can you make sure the functionality is retrieving the results you want? What paid search approaches are proving most effective in getting conversions? How can you implement good search to convert customers online so they don’t wander to competitor or marketplace sites? Find out how to optimize paid search, including:
  • Designing your budget as PPCs/PLAs continue to increase 
  • Assessing as to how to meet your customer’s needs – building an algorithm that solves their problems and product questions
  • Curating eCommerce to ensure product is relevant in the targeted shoppers’ search
  • Building look-alike models of customers to increase conversion from search—what keywords and images will drive them to your site 

Check out the incredible speaker line-up to see who will be joining Jennie.

Download The Latest Agenda