Jennie Yates

Our roundtables are a wonderful way to continue to network and engage with your peers on a topic of your choosing. These interactive sessions allow you to find innovative digital and omni-channel solutions on the market in a relaxed setting. Not bad huh? Each roundtable will have a specific theme for you to learn from. The Roundtables at B2B Online are designed to foster intimate conversations around common hurdles. Come prepared to engage in small groups of your peers to discuss ways to re-strategize and overcome common roadblocks to success. This is an hour-long session. After the first 30-minutes, the attendee (Manufacturers And Distributors only) will stand up and choose a new topic to engage in.  

1.     The Shopify Native B2B Accelerator for Manufacturers and Distributors 

Hosted by Brandt DeVries - Director of Operations, WISCO, Franco Varriano, Head of Partnerships, Gadget, Denis Dyli - Founder and Principal, UnCap 

2.     ERP & Shopify B2B: Finding the Right Balance for Growth

Hosted by – Francois J. Gosselin – CEO, Novatize

3.     How Mastering B2B Payments Can Help You Win More Business

Hosted by – Nicole Hardy, Head of Partner Acquisition Marketing, Capital One Trade Credit

4.     Implications of using AI with Product Content and Commerce –

Hosted by Lawrence Rolando - Regional Sales Manager, inRiver

5.     Employee Advocacy: Your Untapped Growth Engine in 2025 –

Hosted by Colin Day, Managing Director – EMEA/VP Business Development, Oktopost

6.     Selling to Everyone: How B2B Can Modernize for a Multi-Generational Buyer Base

Hosted by Christina Lagoda, Senior Vice President - Commerce, Altudo & Aswin Mannepalli Lecturer & Industry Advisor, Manufacturing, Sitecore

7.     Why B2C Tactics Fail in B2B (And What to Do Instead)

Hosted By Evan Klein - CEO, Zaelab

8.     Pathways to Modern Commerce: Personalizing the B2B Experiences

Hosted by Nitu Walker - Manager, Marketing & Partner Activation, Adobe

9.    Smarter Selling: How Cross-Referencing and Market Intelligence Drive Better Product Substitution, Upsell & Cross-Sell Opportunities 

Hosted by Saurabh Sharma - Global Product Lead, eClerx, Nick, Webster, Manager, Digital Data, Panduit, Jennie, Yates, Director of Product Data & MDM, Panduit 

10.  Winning B2B Deals at Scale: Smarter Selling with AI-Driven CPQ, Jorge Garza, Manager, Solutions Consulting, PROS 

From startups to the brands you know, listen to leaders demonstrate their products, services, and solutions directly to you, and understand how the tech can work for your business.

Demo 1 (10 mins) – 340 PM

How Manufacturers Are Winning Online: Real-Time Insights to Drive Channel Growth 

Your channel can’t sell what it can’t find, describe, or price correctly. In just 10 minutes, see how leading manufacturers use eClerx’s Market360 tool to close critical gaps across distributor channels—ensuring products are visible, competitively priced, and conversion-ready. Learn how to fix pricing leaks, improve content, and drive sales through smarter, data-driven channel execution. 

Nick, Webster, Manager, Digital Data, Panduit,

Jennie, Yates, Director of Product Data & MDM, Panduit 

Hosted by eClerx 

Demo 2 (10 mins) 350 PM

Beyond the Hype: How to Make Smart Digital Technology Bets in B2B Commerce 

Join us to explore how companies such as Beacon Roofing Supply and Ferguson have leveraged AAXIS's structured framework to navigate digital commerce technology decisions. Gain insights on separating technology hype from reality to drive impactful business outcomes. 

Andy Wagner, Executive Director, AAXIS