Jennifer Alexander

Director, Echannel Management
Johnson & Johnson Vision Care, Inc.

Jennie is currently the Global Director of eChannel at Johnson & Johnson Vision where she is responsible for shaping the eCommerce strategy and driving key initiatives such as building a best-in-class Digital Shelf, creating a first ever eCommerce strategy for product launches, and delivering a toolkit of assets and content for selling online. Jennie is an eCommerce leader with over 15 years’ experience leading award-winning eCommerce, digital marketing, and mobile innovation. Prior to joining Johnson & Johnson, Jennie spent 11 years leading eCommerce teams at The Estée Lauder Companies. As Executive Director - Global Online she oversaw the e/mCommerce businesses and online strategy for a portfolio of brands and was responsible for the vision, strategy, execution and performance of their branded sites and retailer partner web sites shaping both the online and omni-channel consumer experience.

Day Two: Revolutionizing the Customer Experience

12:15 PM Keynote Panel Discussion: Collaborating Across Functional Teams to Drive Innovation for Customers

Digital transformation requires significant collaboration across the business. Marketing, IT, customer experience, operations, logistics and beyond must be in sync to deliver a delightful experience to meet increasingly high customer expectations. How do you organize teams to drive customer experience? How do you break down silos to better serve the customer? Panelists will answer these questions and more, including:

• How do you build product teams to innovate from a process and product perspective?

• How do you determine which areas marketing and IT own?

• What should the responsibilities be for marketing, IT, data, finance and operations to ensure a successful product launch?

• How do you get cross functional alignment for long-term planning to grow the business?

3:10 PM Panel Discussion Remix: 5 Easy Steps To Optimize Performance And Boost Site Effectiveness

Whether you’re updating a legacy site, revamping or launching an all new site, it’s always a good time to think about performance optimization. Hear from eCommerce executives who have worked through multiple digital transformations to share their approaches to site performance optimization for increased conversions. Gain how to’s and lessons learned, including:

A sharing of testing best practices and what has made a material impact on your site features or functionality
The most challenging aspects of an eCommerce revamp and how to come together as a team to overcome them
Listening to customers to know what aspects of the site need to be optimized, and direct impact results of connecting more with the customer
What to do if customers do not respond to new optimization

Check out the incredible speaker line-up to see who will be joining Jennifer.

Download The Latest Agenda