B2B Online Chicago 2020

August 05 - 06, 2020

Chicago Marriott Downtown

Jeriad Zoghby, Digital Marketplace Services Lead at Accenture Interactive
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Jeriad Zoghby

Digital Marketplace Services Lead
Accenture Interactive

Check out the incredible speaker line-up to see who will be joining Jeriad.

Download The Latest Agenda

Day One: Growing and Innovating Digitally

Monday, April 20th, 2020

4:40 PM Lightning Round Panel: Determining a Marketplace Strategy to Expand Your Business

Marketplaces have created an ease for customers to find, browse and compare products to take advantage of competitive pricing. From Amazon and Alibaba to smaller, niche marketplaces, customers have more options than ever before to make their purchases. Panelists will explain how to develop a marketplace strategy that ensures a consistent brand and competitive pricing, including:

  • Weighing the risks and benefits of building your own marketplace v. selecting existing marketplaces to tap into new customers
  • Selecting the right partners to operationalize a marketplace
  • Managing and controlling your customer experience in a marketplace environment 
  • Identifying marketplace opportunities as an entry point for global expansion