Jeriad Zoghby

Jeriad Zoghby is Accenture Interactive's global lead for Digital Marketplace Services.  The rapid growth of digital marketplaces, such as Amazon, Instagram, click & collect models, and food delivery ecosystems are changing the way consumers buy and consume products & services.  Our unique services enable companies to orchestrate their brand experience across marketplaces, including their own ecommerce sites, as well as optimize their sales performance within them. 

 

Jeriad has a PhD in Operations Research, holds multiple patents and co-invented Accenture’s artificial intelligence technology for advanced audience planning and segmentation.  Jeriad and his team also developed the next-generation personalization solution called the Accenture Genome that enables brands to develop experiences that treat them as individuals instead of personas. 

 

He has been recognized as an Advertising Age’s Marketing Technology Top 25 Trailblazer and has been published and quoted in publications such as Ad Week, Ad Age, CMO.com, The Drum, and MediaPost.