Jesse Lazarus

Chief Process and Innovation Officer Kravet Inc.

Jesse Lazarus is Chief Process and Innovation Officer for Kravet Inc., a high-end home furnishings supplier to the interior design trade. In this role, Jesse plays an integral part in spearheading strategic plans and implementing new digital initiatives, including e-commerce projects, in-store experience concepts, and innovative virtual design tools. He received his BA in Philosophy from the State University of Stony Brook, and resides in West Sayville, NY with his wife and two daughters.

Day 1: Bridging Digital Innovation & Preparing For The Next Generation Of Buyers

9:35 AM Keynote Panel: How Do You Stay Relevant in 2025? Next-Gen B2B: Adapting to Millennial and Gen Z Buying Behaviors

This keynote panel explores the evolving B2B landscape as Millennials and Gen Z increasingly dominate purchasing decisions, reshaping eCommerce strategies to meet their unique preferences and expectations. By 2025, these younger generations will constitute the majority of B2B buyers, necessitating a shift towards digital-first approaches, personalized experiences, and innovative technologies to remain competitive in the market.

Key discussion points:

Millennials and Gen Z will make up 71% of B2B buyers by 2025, driving a significant shift in purchasing behaviors and expectations
Digital self-serve channels will process more than half of large B2B transactions, emphasizing the need for seamless online experiences
Younger buyers prioritize factors beyond economic value, such as sustainability and co-creation opportunities, requiring businesses to adapt their value propositions
To stay relevant, B2B companies must focus on eCommerce adoption, addressing frustrations, and providing compelling online platforms that cater to the preferences of Millennial and Gen Z buyers

Check out the incredible speaker line-up to see who will be joining Jesse.

Download The Latest Agenda