Jessica Woodside

Director of Marketing WIKA Group

Jessica brings over 15 years of experience as a creative problem-solver in the marketing industry, working with both B2C and B2B brands. With a B.A. in Literature and Dance from the University of North Carolina at Asheville and an MBA in Marketing from the J. Mack Robinson College of Business, she combines a unique blend of analytical and creative expertise.

Specializing in marketing strategies that seamlessly integrate digital and traditional tactics, Jessica excels in crafting engaging content and delivering measurable, impactful results.

When she’s not working or honing her marketing skills, Jessica is a voracious reader, hiking fiend, decidedly non-professional dancer, hot yoga enthusiast, and over-protective cat mom.

Day 3: Elevating Customer Engagement: Crafting Multidimensional B2B Digital Experiences

11:20 AM Playbook Presentation: From Static to Strategic: Transforming Your Website into a Lead-Generation Powerhouse

In 2018, WIKA USA set out to expand beyond trade shows as their primary lead-generation tool, focusing instead on updating and modernizing content and SEO strategy. As a result of this shift, WIKA USA website became a powerful engine for attracting warmer, lower-cost leads.

This session explores how the WIKA USA blog became a core driver of growth and dives into the impactful SEO initiatives behind their success. Learn how projects like optimizing for Google featured snippets, annual content audits, strategic internal linking, and SME-driven updates increased engagement, session durations, and conversions. Whether you're just starting or refining your approach, discover actionable insights to unlock your website's full potential as a lead-generation machine.

Check out the incredible speaker line-up to see who will be joining Jessica.

Download The Latest Agenda