Jill Steinhour

Global Head of High Tech Industry Strategy Adobe

Jill is the Global Head of Adobe’s High Tech Industry Strategy. In this capacity, she is responsible for developing and executing Adobe’s GTM strategy for High Tech and B2B verticals. Jill also provides marketing thought leadership and works with top-tier brands providing guidance on digital transformation and marketing excellence topics and is a frequent speaker at industry conferences and STEM events. Prior to joining Adobe Systems, Jill held leadership positions at HP, Agilent and IBM. She has expertise in market research & sizing, customer insights & predictive model development and digital marketing strategies and technologies for consumer & commercial markets.

Day 1: Bridging Digital Innovation & Preparing For The Next Generation Of Buyers

12:05 PM Workshop: Empowering Customer Independence: Implementing Effective B2B Self-Service Solutions

Today’s B2B buyers want a mix of personal and self-guided interactions. The emergence of GenAI capabilities means that delivering the right type of engagement at the right moment for all your visitors is now possible. Join Adobe and industry experts to explore how AI-driven strategies can enhance customer autonomy, reduce costs, and drive profitable revenue. Discover real-world examples of AI-powered automation and personalization that differentiate your brand from competitors. Learn how data unification and scalable digital tools transform customer engagement and streamline workflows. Gain insights from leaders using Adobe Commerce and other Adobe platforms to boost revenue and efficiency.

Key Takeaways

Attendees will:

See how GenAI is changing how B2B brands connect with customers. The event will highlight the latest techniques in AI-driven customer identification and engagement.
discover impact of GenAI applications. The event will showcase real-world examples of AI-powered personalization and automation
learn from the best in the industry. The event features insights from top B2B companies and marketing experts

Check out the incredible speaker line-up to see who will be joining Jill.

Download The Latest Agenda