B2B Online Chicago 2020

August 05 - 06, 2020

Chicago Marriott Downtown

Jill Steinhour, Marketing Executive - High tech/B2B at Adobe
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Jill Steinhour

Marketing Executive - High tech/B2B

Check out the incredible speaker line-up to see who will be joining Jill.

Download The Latest Agenda

Day Three: Prepping for the Future of Digital

Wednesday, April 22nd, 2020

11:15 AM Keynote Case Study:Technology buyers' generational insights and experience expectations

As buyer expectations continue to evolve, it is difficult to keep pace and provide the experiences that differentiate your brand and meet your customers’ expectations.   This session delves into Adobe’s recent research that reveals the experiences technology buyers’ value most and how are technology vendors responding.  Including:

  • Generational insights- what are key differences that you can act on to improve buyer experiences
  • Budget priorities- where are high tech organizations investing for the future
  • Inspiring experiences- what are experience leaders doing- a look at top-notch experiences and the underlying technologies that power these experiences