B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Jill Steinhour

Marketing Executive - High tech/B2B

Day One: Capitalizing on Growth Through Digital Innovation

5:30 PM Beer Bucket and B2B Roundtables

 (20 Roundtable Discussions Available Only For Manufacturers And Distributors)

These interactive sessions are your opportunity to learn about the most innovative digital and omni-channel solutions on the market in a relaxed setting. Each roundtable will have a specific theme for you to learn from. A highlight of B2B Online, roundtable discussions are your best opportunity to deep-dive into discussions and idea-share with your peers. You pick 2 themes during this session. Priority seating for Manufacturers And Distributors. To sponsor a roundtable, contact alicia.upchurch@wbresearch.com  

1.Customer-Centric Thinking: Making Personalization Real & Practical 
Paul Wlodarczyk, Vice President, Digital Practice, Dakota Systems

2.Co-Creating Success: How B2B Sellers Connect With Modern Buyers 
Hosted by Mark Bartlett, Chief Experience Officer, FPX

3.Redefining Personalization in B2B eCommerce 
Hosted by Brian Strojny, Co-founder, Insite Software

4.Executing On Your Digital Strategy For Growth And Innovation
 Hosted by Andrej Maihorn, Vice President, Customer Innovations, Intershop

5.Unleash Mighty B2B Commerce Experiences by Adobe Experience Cloud
Hosted by Jill Steinhour, Marketing Executive - High tech/B2B,Adobe 

6.Maximizing Online Growth and Connecting Commerce With Everything
 Andy Peebler, Vice President, B2B Commerce, Salesforce Commerce Cloud

7.The Value of a Global Content Strategy 
Laura Madden, Vice President, Retail Solutions, Transperfect

8.Beyond The Hype Of AI And Machine Learning – What’s Real And How To Use It?
William Dunn, President, Dunn Solutions

9.How To Make Sure Your B2B eCommerce Platform Makes Money
Jordan Hahn, Senior CPQ Product Manager, Vendavo, Inc.

10.Successful B2B Ecommerce Starts with a Roadmap: Platform Best Practices 
David Crouch, President, ten24 Digital Solutions

11.Help People, Don't Just Sell Stuff: Using Search to Create Content Customers Need
Corbin Faber, Director, Managed Services, Conductor

12.Designing A Scalable and Elastic Distribution Network  
Patrick Cadic, Head of Merchant,  Ware2Go

13. 5 Hidden Costs in B2B E-Commerce: Finding and Eliminating Dysfunction in the Digital Channel
Steve Engelbrecht, President & Founder, Sitation 

14. The ROI Case for B2B eCommerce
Steve Miller, Partner, XCentium 

15. The Secret Steps to Creating a Design First Organization
Will Krispin, Vice President, Enterprise Partnerships, SketchDeck

Day Two: Revolutionizing the Customer Experience

11:10 AM Don’t Tweak it, Hack it | Unleash Mighty B2B Commerce Experiences

Stop tweaking. Hack your B2B commerce experiences and gain an unfair advantage in 2019. Customer expectations for B2C-like commerce experiences are catalyzing an increased level of focus and investment which is enabling enterprises to deliver commerce CX to a whole new level.  But where to start?  What results to expect?  And what do great commerce experiences look like?
In this session we will hack into:
• Growth, buyer and spend trends in B2B commerce
• Moments that matter most to buyers
• Awe-inspiring  B2B commerce examples

Check out the incredible speaker line-up to see who will be joining Jill.

Download The Latest Agenda