Jim Lillig

Director, Digital Marketing
Remke Industries

Jim started his digital marketing career in 1996 and hasn’t looked back since. From the early start up days where he pioneered data mining to working with Microsoft and their Bing team, to developing digital marketing plans for Bosch Power Tools, there isn’t much Jim hasn’t done in online marketing. Jim owned his own agency for 12 years and has helped hundreds of clients achieve millions of dollars in additional revenue by cutting through the clutter and focusing on their WHY. Today, Jim heads up the marketing for Remke Industries, a mid-sized electrical components manufacturer based in Chicago. Jim’s cutting edge approach to marketing is always based on data but is tempered with relevancy and empathy.

Check out the incredible speaker line-up to see who will be joining Jim.

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Day Two – Thursday, October 29, 2020 Optimizing The Customer Journey Online & Offline

Thursday, October 29th, 2020

3:10 PM CASE STUDY: How To “Intentfully” Rethink Your PPC To Deliver Higher ROAS, Reduce CPC and Simplify Account Management

Nearly 20 years ago, Jim Lillig placed the first PPC ad on the Google Self-Service Platform 15 minutes after it opened. Since then he has been continually learning how B2B PPC campaigns can be optimized to deliver maximum results. Remke Industries has been steadily increasing its PPC presence over the last 18 months, but not by spending more. Remke has been able to spend just 25% of what they had been and see a 253% CTR improvement over their industry benchmarks. The key is how campaigns are structured and how you value specific keywords in your campaigns. Jim’s 4 Buckets Strategy can dramatically increase your PPC efforts results simply by rethinking how you look at search. Learn how to:

Adjust your PPC strategy to include the 4 most important buckets of keywords
Create greater click thru rates and higher Quality Scores
Conquest your competition using simple product based strategies
Show greater ROAS on campaigns
Managing your account quickly