Jim Lillig

Director, Digital Marketing NSI Industries

Jim has been a digital marketing leader since 1996, when he founded his first digital agency, Softsell. That led to a number of startups, which includes one of the oldest, still active, entertainment subscription sites on the internet. Equally comfortable presenting to the C-Suite as he is implementing campaigns, Jim is no stranger to the constantly changing landscape that is digital marketing. Having worked for/consulted for companies ranging from Microsoft, Bosch and Klein Tools to hundreds of SMB’s, networks and agencies, Jim has a record of success few can lay claim to. Currently Jim is the Director of Digital Marketing at Remke Industries, an NSI company, where he handles everything from ecommerce to marketing automation and everything in between. Jim has a passion for transformative digital strategies that leverage technology and tribal knowledge to create truly unique experiences that help exceed sales projections. Outside of work Jim enjoys spending time with his grandchildren, fishing and working out.

Tuesday, May 7, 2024: Day Two

4:05 PM Case Study: Programmatic Perfection: How to Boost Brand Safety and Reduce Wasted Ad Spend

The average advertiser contends with a disheartening reality: according to MOAT, 40% of ads never reach their audience - yet you still pay for them. NSI's team achieved a remarkable 4% IVT (Invalid Traffic %) and a 99.8% Brand Safety score, setting a new standard well above the 75% industry benchmark. Their secret? A quiver of strategies encompassing strict publisher governance, advanced analytics, and an unwavering focus on ad placement precision. The session will delve into these methodologies that not only bolster brand safety but also dramatically reduce the financial drain of fraud and bots. If programmatic advertising is a part of your strategy, this session promises to be an invaluable asset, equipping you with the tools and hacks to optimize your ad spend and ensure your brand's safety online.

Check out the incredible speaker line-up to see who will be joining Jim.

Download The Latest Agenda