B2B Online 2019

April 29 - May 01, 2019

Chicago Marriott Downtown

Jim Nerone

Chief Information Officer
Buyers Products

Day One: Capitalizing on Growth Through Digital Innovation

11:05 AM Keynote Case Study: Redefining Personalization in B2B eCommerce

When it comes to personalization it is important to remember the B2B buying cycle is more complex than that of B2C. Yet many B2B eCommerce vendors and representing personalization in a way that reflects a B2C customer experience. In order to redefine what it means for personalization in B2B eCommerce we first need to examine the differences between B2C and B2B. 
In this presentation Brian Strojny, Co-founder of Insite Software and Jim Nerone, Chief Information Officer at Buyers Products will discuss:

• Why personalization is important in B2B eCommerce
• The differences between B2C and B2B personalization 
• How to utilize data and intelligence to improve your personalization efforts

Check out the incredible speaker line-up to see who will be joining Jim.

Download The Latest Agenda