Senior Director, Digital Marketing & eCommerce Lawson Products
Jody Yeganeh is Senior Director of Digital Marketing & Ecommerce for Lawson Products, Inc., a distributor of MRO products based in Chicago, Ill. Jody is responsible for the strategy, development and support of Lawson Products websites, eProcurement, Mobile Web and Catalog apps for customers as well as Marketplaces and Digital Marketing programs.
Prior to Lawson Products, Jody was with Sears Holdings Corporation where she led direct business acquisition efforts, including Search and Affiliate marketing programs. Jody also spent seven years with W.W. Grainger, Inc., where she led Internet marketing for Grainger.com.
She holds a BA from Ohio Northern University and an MA from the University of Chicago.
The combination of Jody’s Ecommerce expertise and marketing experience in the B2C and B2B Industrial Distribution markets has enhanced her ability to leverage digital media and technology to drive sales and growth for the businesses she has supported.
Check out the incredible speaker line-up to see who will be joining Jody.
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