April 29 - May 01, 2019
Chicago Marriott Downtown
Global Commerce Practice Director
Day Two: Revolutionizing the Customer Experience
3:40 PM Experiential Driven B2B Commerce
In the era of “shareable” moments, B2B shoppers are expecting personalized experiences, brands they can trust, and a frictionless B2B shopping experience across the entire customer journey and touch-points. Retailers must go beyond catering to the single-transaction buyer and begin nurturing relationships with the lifelong shopper. This presentation provides insight into experiential driven commerce strategies (in a Headless commerce approach) to bring experiences to the B2B consumer, and how B2B merchants can attract and retain the fastest-growing customer segment, the millennials.
• Understand how retailers can go beyond traditional B2B approaches by focusing on experiences, brand storytelling and personalization.
• Learn how digital tools and strategies improve customer retention and realizing the value of selling wider and deeper into existing accounts.
• Appreciate how brands increase average order value with a modern B2B platform compared to brands who don’t employ a modern B2B platform.