Joe Grause

In B2B commerce, fragmented product data isn't just a content problem — it's silently eroding margins, distorting analytics, and creating compliance risk at scale. Join Inriver and Nansen for a fireside chat on how leading B2B organizations are building a trusted product data foundation and activating it across every commercial channel. When product data is structured and governed correctly, it stops being a liability and becomes your most powerful driver of measurable commercial outcomes.